A quick guide to help you with product photos.
Define your vision
To successfully capture the attention of your customers, you need a clear and consistent vision for your online store.
You can start the process by thinking like one of your potential customers. What first impressions, feelings and words do you want your customers to think and feel when they see your products?
Explore similar products, brands and online stores to see how products are portrayed and what feelings they evoke from their presentation. This is a great way to get ideas about what style to go for and how different brands and products present their products.
Once you have a clear vision of how you want your store to look, you can start thinking about how you can achieve consistency across all your products or services.
Chec Tip - Creating a themed art board and collecting colors, fonts and images will help you to form an aesthetic baseline for your store. Use this material to inspire you to create a cohesive online experience for your customers and followers.
Here is a collection of images to capture feelings of “freedom” “lifestyle” and “fun”.
Choosing the right images
You’re now ready to find or create product images that perfectly align with your vision and communicate a consistent message to your customers.
The best images are those that you have taken yourself or you have created in an illustrator tool. Use an image that accurately represents the product but also shows it is yours. Images pulled from search engines can be low quality and have copyright limitations which you should be aware of.
Chec Tip - Our friends over at Pixc can help with removing the background of any product image, check them out!
Check out our concept store to see a variation of product image styles and how your products will look if you choose to sell via Chec's storefront.